Banila Co 🧼

Creative Direction
Creative Strategy
Production
Set Fabrication
Prop Styling
Wardrobe
Scripting

Many different ways to clean a face.

Banila has been a fantastic client over the years, as they truly are a creatives client. They really trust in our vision to take their brand and show it off in new and different ways with each campaign. In this page, I will highlight two we have done for them: the first of which is their most successful to date - with ads still running a year later - and the second one that was just recently completed.

The aesthetics are very different, but work quite well, pulling out different characteristics about the product, and letting those be the driving force behind the whole campaign.

Campaign One:

Our first campaign was really pushing their products as one that could be used by anyone, for a variety of different reasons. We used a diverse range of models, and letting their personas inspire bold makeup looks. This brand video was then cut down and repurposed into several different ads for various platforms. A photoshoot ran concurrently to the video shoot to maximize efficiency and client budget.

Campaign Two:

This campaign was given a much brighter and poppy feel, targeted at a younger customer with re-watchability baked into the core of the creative.

We focused on routine, and how their hero product line, Clean It Zero, had something for everyone. A lot of coordination and planning in the pre-production phase turned out a slick edit with tons of footage our team used to put together incredibly funky and fun ads for everything from IG Stories to C-TV.

A photoshoot was also run concurrently during this two day shoot, but was meant to run much more alongside this creative rollout on social channels.