Footlogix 🦶
Creative Direction
Creative Strategy
Production
Prop Styling / Fabrication
A laundry list of challenges.
Footlogix was one of the more challenging clients I have had the pleasure of working with. I don’t mean this about the clients themselves, rather that we had a lot to overcome creatively. Off rip, their brand was stuck in about the early 00’s, with dated typography and a website that was targeted at businesses - not end users. We latched on to the one thing we felt they had going for them, which was the prismatic foot icon on each of their packages, and we ran with it. We holistically updated their website, their videos, and all of their social channels with this fun, poppy look.
From 😒 to 🤩
When Footlogix came to us, their content was rudderless. We gave them a crispy new look that would stop possible new customers in their tracks. With in-your-face set ups, eye-catching colors, and no shame about showing some feet, we upgraded their aesthetic to something truly theirs.
How-to doesn’t have to be boring.
Another part of this project was re-doing all of their how-to videos that would live on their PDP pages. We took their long, dated videos (like this example) and turned them into bite sized and entertaining clips, that were audio agnostic, and could also be repurposed for social or ad content.
Collaborators
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Photographer
Creative Ops / Production
Editor
Director -
Photographer
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Styling
Retouching -
Styling